Streaming TV?

In the fall of 2018 a scrappy band of programmatic advertising specialists toured urban hubs around the country to warn creative advertising and media agencies of the impending shift in TV viewership and the radical impacts it would have on them and their clients in the near-term. Just five years later, many of those warnings ring true as marketers now scramble to rethink their mixed-media planning and take advantage of the wide spectrum of opportunities that connected devices, addressable media, and their rapid scale provide. In this presentation, we will take a look back at some of the disruptive forces that set the “cord-cutting” movement in motion and reflect on the current state of addressable TV and tactics data-driven marketers should embrace.