Bill Grover
Partner / Head of Strategy + Creative

Drawing from over 12 years of professional marketing and design experience, Bill leverages fundamental design sensibilities toward agile marketing strategy, branding, website design, and content marketing. 

Beginning his early career as a graphic designer, Bill has held design roles at New York Live Arts—through their historic rebrand from the iconic Dance Theater Workshop—as well as Library Journal, School Library Journal, and The Horn Book magazines, where he would later lead technical and creative projects and teams, and manage integrated marketing and sales enablement across each of the brands. Expanding this technical and creative marketing leadership, Bill would go on to become the North America marketing lead for award-winning programmatic advertising specialists, The Exchange Lab, before the startup and its proprietary technology were fully absorbed into GroupM in 2018. Tapping his experience in AdTech, Bill continued to serve the ad industry as Director of Data & Analytics at the Association of National Advertisers, most notably by helping to build the now annual ANA Masters of Data and Technology Conference and manage the 2021 International ECHO Awards—and most recently helping to launch the Partnership for Responsible Addressable Media by rallying over 400 brands, agencies, publishers, and ad tech providers to respond to Google’s elimination of the Cookie and Apple’s elimination of the mobile ID for Advertisers (IDFA).

As a freelance designer and marketing consultant passionate about driving growth for purpose-driven brands, Bill has worked with organizations in the performing arts, interior design, real-estate, food and beverage, retail, and publishing industries.