The “Everything Marketer”
Do you ever feel like you are wearing more hats today than ever before? Most marketers know the feeling all too well. As novel technologies continue to make our lives “easier” the expectation to juggle new skills and tools grows. Here is how a couple “everything marketers” keep things moving…
Streaming TV?
In the fall of 2018 a scrappy band of programmatic advertising specialists toured urban hubs around the country to warn creative advertising and media agencies of the impending shift in TV viewership and the radical impacts it would have on them and their clients in the near-term. Just five years later, many of those warnings ring true…
In the fall of 2018 a scrappy band of programmatic advertising specialists toured urban hubs around the country to warn creative advertising and media agencies of the impending shift in TV viewership and the radical impacts it would have on them and their clients in the near-term. Just five years later, many of those warnings ring true as marketers now scramble to rethink their mixed-media planning and take advantage of the wide spectrum of opportunities that connected devices, addressable media, and their rapid scale provide. In this presentation, we will take a look back at some of the disruptive forces that set the “cord-cutting” movement in motion and reflect on the current state of addressable TV and tactics data-driven marketers should embrace.
MarTech Terms
As the marketing technology landscape continues to grow and new vendors, services, and solutions providers expand the ability of CMO's to drive growth through the increased performance of their marketing efforts, today's marketers demand a trusted resource to better understand the myriad of terminology associated with increasingly complex tech stacks. Intended to aid this effort, the ANA's Data and Technology Practice has curated a collection of marketing data and technology terminology citing publicly published definitions from industry leading data, MarTech, and AdTech companies and trade organizations.
As the marketing technology landscape continues to grow and new vendors, services, and solutions providers expand the ability of CMO's to drive growth through the increased performance of their marketing efforts, today's marketers demand a trusted resource to better understand the myriad of terminology associated with increasingly complex tech stacks. Intended to aid this effort, we at the ANA's Data and Technology Practice curated a collection of marketing data and technology terminology citing publicly published definitions from industry leading data, MarTech, and AdTech companies and trade organizations.
Working closely with industry stakeholders during his time at the ANA, Hanai Marketing Partner’s founder, Bill Grover built the following glossary as the ANA tried to provide common language for industry regarding the tech stack. The goal is to help marketers and their teams gain control and mastery of their MarTech investments so that the data/tech stack delivers growth and vendors are held more accountable.